Our Top 8 Spa & Beauty Trend Predictions for 2020
The difference between a fad and a trend is simple: a fad fades quickly, while a trend can last for years, or even decades. In skin care, we’ve seen fads…
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Beauty Business
4 posts
What is an Esthetician? A Closer Look at Skincare Professionals
There is obviously a lot of diversity among the estheticians we serve, but also much common ground. With that in mind, I thought it would be interesting to actually look…
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Marketing for Aestheticians and Cosmetic Practices
While aestheticians in many areas are thriving, and may even have to turn down clients, others struggle and can’t figure out why. the biggest mistake is not marketing at all,…
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How to Manage Medical Non-Compliance in Your Cosmetic Practice
Isn’t it frustrating when you find out that a client hasn’t been using her home-care products as recommended, or has decided to use the latest celebrity-endorsed product instead? This is…
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