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Joanna Czech
With over 35 years in the cosmetic industry, Joanna has worked with some…
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Beauty Business

4 posts
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  • 7 min
  • Beauty Business

Our Top 8 Spa & Beauty Trend Predictions for 2020

  • December 21, 2019
  • Joanna Czech
  • No comments
The difference between a fad and a trend is simple: a fad fades quickly, while a trend can last for years, or even decades. In skin care, we’ve seen fads…
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What is an Esthetician? A Closer Look at Skincare Professionals
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  • 4 min
  • Beauty Business

What is an Esthetician? A Closer Look at Skincare Professionals

  • December 18, 2019
  • Joanna Czech
  • No comments
There is obviously a lot of diversity among the estheticians we serve, but also much common ground. With that in mind, I thought it would be interesting to actually look…
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Marketing for Aestheticians and Cosmetic Practices
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  • 6 min
  • Beauty Business

Marketing for Aestheticians and Cosmetic Practices

  • December 9, 2019
  • Joanna Czech
  • No comments
While aestheticians in many areas are thriving, and may even have to turn down clients, others struggle and can’t figure out why. the biggest mistake is not marketing at all,…
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How to Manage Medical Non-Compliance in Your Cosmetic Practice
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  • 6 min
  • Beauty Business
  • Skincare

How to Manage Medical Non-Compliance in Your Cosmetic Practice

  • December 8, 2019
  • Joanna Czech
  • No comments
Isn’t it frustrating when you find out that a client hasn’t been using her home-care products as recommended, or has decided to use the latest celebrity-endorsed product instead? This is…
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Latest
  • IPL & Laser Hair Removal: Upgrades & Recent Advancements in Technology
  • Addressing the Bodyʼs Common Skin Issues
  • Our Top 8 Spa & Beauty Trend Predictions for 2020
  • Effective Ingredients and Techniques for Treating Dry Skin
  • What is an Esthetician? A Closer Look at Skincare Professionals

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